.
Starbucks Mugs
Starbucks
.
S.
TAGS
CONCEPT & IDEATION.
INTRO
In order to bring, in customers’ homes, the same Starbucks experience they love from the coffee shop, we launched a website where the visitors could enter their names and order their personalized misspelled mug.
RESULTS
Starbucks at home website experienced its highest traffic of the year.
Sales increased by 8%
CREW
Chief Creative Officer
Brian Murray
Creative Director
Christian Horsfall
Copywriters
Pam Danowski
Agency
Ogilvy Toronto