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Uber Moms
Uber and Mother Against Drunk Driving Canada
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U.
TAGS
ART DIRECTION. CONCEPT & IDEATION. CONTENT CREATION
INTRO
The partnership campaign kicked off with a public service announcement delivering the message that “no mom should have motherhood taken away”. In the latest message to Canadians, the video features Uber driver and mother Shelly offering rides home.
One cold night during the holidays, we documented the story of a real Uber driver and mother who lost her daughter to an impaired driver. Shelly picked up unknowing riders to share her story and thank them for choosing a safe ride.
RESULTS
Views throughout the holiday season
Over half a million
Uber in-app messaging reached
1,500,000 active monthly riders
50,000 active monthly drivers.
The fundraising goal was achieved in less than three weeks, 11 days ahead of the target.
CREW
Creative Director
Zak Mroueh
Copywriter
Angeline Parsons
Agency
Zulu Alpha Kilo
