Discover Great Bread

Ace Bakery

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TAGS

ART DIRECTION. GRAPHIC DESIGN. CONCEPT & IDEATION.

INTRO

Toronto bread brand ACE Bakery launched its first campaign in its 23 years history, aiming to reinforce its positioning around taste and quality further with consumers.

The “Discover Great Bread” campaign includes a 30-second TV spot, print and OOH ads across Greater Toronto.

Ace Bakery Baguette Holder

While working on the new ACE Bakery campaign, we realized baguettes didn’t have their own space. They would either be squished or awkwardly stick out from the side of your cart. That’s why, we came up with the perfect solution: an ACE Baguette holder, the project was launched in Loblaws stores across Toronto.

“Discover Great Bread”

The 30-second TV spot centred on Ace’s signature white baguettes showed how people select, eat and use baguettes, from giving it a squeeze in a grocery store, to sneaking a piece before bringing it to the dinner table, to using it to soak up the sauce on a plate.