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Studio Agnès Simon
Coaching Center
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S.
TAGS
BRANDING IDENTITY. ART DIRECTION. CONCEPT & IDEATION. ILLUSTRATION.
INTRO
Studio Agnès Simon is a coaching studio located in the South of France. I have had the privilege to collaborate with Agnès since 2010. Together, we work on a weekly basis to promote classes and inform Agnès’ clients via newsletters and Facebook posts.
We’re currently collaborating on developing a coaching method and we’re hoping to launch it, at the beginning of 2022.
I was asked to create posters and social media assets to promote the Studio Qi Gong classes.
I opted for an illustration style, early in the process. The Studio wanted to launch a new type of class, 2 full days format. Illustration style allows the Studio to tell an original story in a way the brand hasn’t done it before.
RESULTS
The Studio wished to add some motion to its newsletter so I created two animated illustrations for the Spring Newsletter.
Gifs helped improve clients’ interest with a 13% increase in open rates and 3% increase on clicks (compare to the previous newsletter).
